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Free Printable Party Invitations
Free
Gift Certificate Templates
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Always give your reader 3 ways to take action (phone, email & website at the very least).
Don't overpower the reader with too much wording. Use photos, data graphics and illustrations to make brochures more striking and fascinating to the reader.
Select or design graphics that visually harmonize with each other and the style of type used.
Images communicate more professionalism and people have a propensity to remember the messaging in color.
Use subheads to break up copy.
Break up long segments of copy with headlines, subheads and short "bulleted" points. Consider an outline format.
Give a guarantee. Nothing is more comforting than a 100% guarantee.
Use photos, data graphics and illustrations to make brochures more eye-catching and appealing to the reader.
Select or design graphics that visually match up with each other and the style of type used.
Proofread the brochure by reading it out loud.
List associations you belong to.
Include any awards or press coverage you have received.
Provide the necessary contact points.
Include testimonials - they're a great integrity builder.
Describe your benefits and features in a constructive tone, readable and understandable at a glance.
Use no more than 3 different font types.
Don't be afraid of using white space.
Stay away from cliches and "buzz words." They can be unclear to some readers and a turn-off to others.
Support your product and positions.
Create a distinctive image and feel.
Have a clear call to action.
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